Facilitating Learning Through Role Inversion: The Flipped Role Methodology with AI Integration

This paper introduces the "Flipped Role" methodology applied in the undergraduate course "Digital Communication", part of the degree program in "Media, Communication, and Society". This approach redefines traditional roles in education, assigning students the responsibility of acting as educators. They develop teaching materials, quizzes, and lessons, leveraging Generative Artificial Intelligence (GenAI) as a supportive and interactive tool. The instructor’s role shifts to that of a facilitator, guiding students through a structured, phase-based process and integrating AI tools to enhance the collaborative and engaging learning experience. The primary objective of this methodology is to explore how role reversal and active engagement with AI can support deeper comprehension, improved knowledge retention, and greater awareness of GenAI’s appropriate and responsible use. By placing students at the center of content creation and decision-making, the "Flipped Role" aims to foster a collaborative and reflective educational environment while demonstrating the practical potential of AI-enhanced active learning.