Designing an event means operating within the field of immaterial design, where the ephemeral becomes a meaningful experience that endures in collective memory. The event, the result of a complex orchestration of emotions and relationships, combines aesthetic, symbolic, and experiential dimensions. Process management and scheduling translate creativity into organization, enhancing the relationship between time, space, and territory through respect for the genius loci. The Centenary of the Nuovo Aiuto di Dio in Sestri Levante exemplifies these principles: the celebration of the Ligurian leudo becomes a tool for identity, conscious tourism, and maritime culture, supported by the Department of Architecture and Design at the University of Genoa, which integrates Nautical Heritage, Nautical Design, and Event Design.
Design Prodotto Evento: i 100 anni del Nuovo Aiuto di Dio
Massimo MUSIO-SALE;Davide NICOLINI
2025-01-01
Abstract
Designing an event means operating within the field of immaterial design, where the ephemeral becomes a meaningful experience that endures in collective memory. The event, the result of a complex orchestration of emotions and relationships, combines aesthetic, symbolic, and experiential dimensions. Process management and scheduling translate creativity into organization, enhancing the relationship between time, space, and territory through respect for the genius loci. The Centenary of the Nuovo Aiuto di Dio in Sestri Levante exemplifies these principles: the celebration of the Ligurian leudo becomes a tool for identity, conscious tourism, and maritime culture, supported by the Department of Architecture and Design at the University of Genoa, which integrates Nautical Heritage, Nautical Design, and Event Design.
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