Il ruolo delle piattaforme digitali nella gamification dell’investimento finanziario: profili patologici nel rapporto con l’investitore retail

The publication examines the phenomenon of 'gamification', which is defined as the application of game-like techniques in non-gaming contexts. The direct access of retail investors to financial markets via digital platforms and the widespread circulation of information on social media are posing new challenges for both regulators and supervisory authorities. Gamification is significantly transforming retail investor’s behaviour, creating major risks related to volatility and impulsive decision-making. To fully grasp the implications of gamification in financial investments, the analysis focuses on the business model of neobrokers such as Robinhood and Trade Republic, exploring their regulatory implications and existing regulatory gaps.