Mestel RSS SRL is a leader in the production of rubber straps and components for the luxury watch market. Its ability to work rubber while preserving its qualities and enhancing its aesthetic performance is the result of decades of field activity, research and development, combined with meticulous attention to quality control. Mestel‘s history began in 1980 with the creation of SGE SPA by the Gamberini family, mainly producing plastic and rubber items for the diving market. During those years, the company began producing its first rubber straps for Hublot and Binda, a Milanese company that would produce Hip Hop — the first fully rubber strap — in millions of units, in various colours and scents. At that time, rubber was considered a new material for the watch industry, which favoured other materials for strap production.
Circular design in action for the luxury market: Mestel case study.
Porfirione, Claudia;Casiddu, Niccolo';Muratori, Manuel
2026-01-01
Abstract
Mestel RSS SRL is a leader in the production of rubber straps and components for the luxury watch market. Its ability to work rubber while preserving its qualities and enhancing its aesthetic performance is the result of decades of field activity, research and development, combined with meticulous attention to quality control. Mestel‘s history began in 1980 with the creation of SGE SPA by the Gamberini family, mainly producing plastic and rubber items for the diving market. During those years, the company began producing its first rubber straps for Hublot and Binda, a Milanese company that would produce Hip Hop — the first fully rubber strap — in millions of units, in various colours and scents. At that time, rubber was considered a new material for the watch industry, which favoured other materials for strap production.
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