TESTA, GINEVRA
TESTA, GINEVRA
100012 - Dipartimento di Economia
Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants.
2025-01-01 Olivieri, Mirko; Testa, Ginevra; Giraldi, Luca
Communication trends and strategies: crisis management on social media
2024-01-01 Testa, Ginevra
Corporate Social Responsibility Communication in the Football Industry: Evidence from Juventus Football Club
2024-01-01 Profumo, G.; Rith, R.; Spinelli, R.; Testa, G.
DIGITAL SUSTAINABILITY IN EUROPE
2024-01-01 Ciacci, Andrea; Ivaldi, Enrico; Penco, Lara; Testa, Ginevra
HOW ECO-ENTREPRENEURS ARE TRANSFORMING ITALIAN TOURISM SECTOR: EVIDENCE FROM THE HOSPITALITY INDUSTRY.
2025-01-01 Splendiani, S.; Testa, G.; Giraldi, L.; Mencarelli, C.
INDICATORI A BREVE O LUNGO TERMINE. QUALI METRICHE CONTANO DAVVERO.
2025-01-01 Penco, L.; &, ; Testa, G.
Italian startups going global
2024-01-01 Testa, Ginevra; Olivieri, Mirko
Measuring Digital Sustainability Paying Attention to the Economic, Social, and Environmental Dimensions: A European Perspective
2024-01-01 Ciacci, Andrea; Ivaldi, Enrico; Penco, Lara; Testa, Ginevra
Metaverse and the fashion industry: A systematic literature review
2024-01-01 Profumo, Giorgia; Testa, Ginevra; Viassone, Milena; Ben Youssef, Kamel
SHORT- AND LONG-TERM METRICS. KEY LOYALTY INDICATORS THAT TRULY MATTER.
2025-01-01 Penco, L.; &, ; Testa, G.
Social media platforms use in startups’ international marketing strategies: a multiple case study
2024-01-01 Olivieri, Mirko; Testa, Ginevra
Sostenibilità Digitale in Europa
2024-01-01 Ciacci, Andrea; Ivaldi, Enrico; Penco, Lara; Testa, Ginevra
Strategie social per il food tech
2024-01-01 Testa, Ginevra; Olivieri, Mirko
Tendenze e strategie di comunicazione: la gestione delle crisi sui social media
2024-01-01 Testa, Ginevra
THE EVOLUTION OF DIGITAL TRANSFORMATION IN SMES: EVIDENCE FROM AN ITALIAN CASE STUDY.
2024-01-01 Ciacci, A.; Testa, G.; Penco, L.
The role of strategic communication in facing paracrisis: a multiple case approach in the lab-grown meat industry
2024-01-01 Testa, Ginevra; Giraldi, Luca; Splendiani, Simone
Understanding municipalities and visitors tourism perspectives: An AI-driven analysis of Instagram posts in Italian and French villages.
2026-01-01 Marchesani, F.; Testa, G.