Entrepreneurial decision-making for global strategies: a ‘heart–head’ approach

implementation framework to suit entrepreneurial companies intending to redefine their strategic behaviours and their competitive schemes in the global environment. Design/methodology/approach– A conceptual approach, based on theoretical perspectives relating to globalisation-based management and decision-making of entrepreneurs, is adopted. Findings– The paper presents a conceptual framework useful for supporting entrepreneurial decisions for global strategies, drawing on an integrated analysis of external environment and internal components, with a specific focus on the entrepreneur’s characteristics in terms of cognitive and emotional profiles. It is suggested to adopt a logical process aimed at identifying which strategic levers are available for entrepreneurial players to implement their strategies. Practicalimplications–Entrepreneurialdecision-makingmaybenefitfromanintegratedframeworkwhich helps entrepreneurs, who aim to compete in the global marketplace, to explore and exploit all the key factors useful to defining their strategies. Originality/value– There is a lack of decision-making frameworks that put the entrepreneur at the centre and, at the same time, present a potential balance between the external factors (globalisation drivers and local opportunities) and the resources and competences required to manage risks and difficulties of the global environment(internalfactors).Theoriginality oftheproposedframeworkconsistsinfillingthisgap.Moreover, this framework can be useful for “re-born global” or “global-again” firms that are currently a neglected typology of studied firms.