Mediating and moderating role of entrepreneurial spirit to promote sustainable performing art tourism in Oman

The purpose of the study is to identify the role of performing art tourism for achieving sustainable tourism. Additionally, the objective of the study is to identify the mediating and moderating role of entrepreneurial spirit of the performing art individuals between performing art tourism and sustainable tourism. A causal study has been conducted in Sultanate of Oman. The respondents were individuals involved in performing art. The sample of 415 represented was contacted using purposive sampling collecting the data from the questionnaire developed based on the literature. The instrument was sent to academicians in the field of tourism and finally, it was approved from the research department of the university for ethical concerns. STATA-17 was used to evaluate descriptive and inferential statistics. The findings revealed that performing art tourism has a significant impact over sustainable tourism. Additionally, the results revealed that the entrepreneurial spirit of the performing art individuals holds a significant mediating role between performing art tourism and sustainable tourism, however, the moderating impact was found insignificant. Furthermore, performing art tourism has a medium sized effect whereas, entrepreneurial spirit holds a major effect. The main limitation was the unwillingness of the respondents to participate in the survey due to their low education level and because of the cultural barriers. Additionally, the study holds significant theoretical implications because the study supports theoretical integration of Cultural Tourism Theory and Entrepreneurial Ecosystem theory.