Aristocratica: A New Domestic Landscape. Il paesaggio domestico tra video, progetto e immagine negli anni Ottanta

This article examines the music video Aristocratica (1984) by Matia Bazar as a case study through which to investigate the relationship between design culture, audiovisual experimentation, and the representation of domestic space in Italy during the 1980s. Bringing together the work of Studio Alchimia, Metamorphosi, and Occhiomagico, the video provides a particularly effective point of observation from which to analyze the intersections between interior design, moving image, styling practices, and commercial visual culture. The article reconstructs the broader cultural context in which these collaborations emerged, focusing on the central role assumed by domestic space within postmodern design culture and on the interdisciplinary networks linking architecture, fashion, photography, video production, publishing, and media industries in Milan during the early 1980s. Particular attention is devoted to the work of Alessandro Mendini and to the design experiments developed within Studio Alchimia, where the domestic interior progressively shifted from a functional environment to a symbolic and communicative space. The article argues that, within this context, the house was increasingly conceived as a constructed visual landscape in which objects, bodies, technologies, and images operated together in the production of meaning. Rather than functioning as a neutral setting, domestic space became a site where design, media communication, and market-oriented visual strategies converged, reflecting broader transformations in Italian visual culture during the postmodern decade.